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Before you begin
Participant information and consent
Read the participant information and give your consent. You must be 18 or older.
Academic research study
India Business Leaders Survey
An academic study by researchers at London Business School, MIT and Harvard University on how Indian businesses are governed, managed and grow.
About the study
How governance and management shape long-term firm development.
The survey asks businesses about their governance structure, management practices, aims and aspirations, and social embeddedness. It compares practices across promoter-led and professionally run enterprises to identify what structures best support long-term firm development.
Findings will help academics and policymakers design evidence-based policies and governance frameworks suited to Indian firms, and help business leaders examine their own practices against the broader corporate environment.
Throughout the survey, “promoter” refers to the founder(s) or controlling owner(s) of the business and, where applicable, their family.
Who is running it
Four investigators from three universities.
Fieldwork partner
Morsel Research and Development Pvt Ltd coordinates invitations and participant support in India.
What to expect
Consent first, then five short sections.
15–20 minutes One sitting Desktop or mobile
00
Section 0
About you
Your role, years at the company, education.
01
Section 1
Governance
Ownership, the board, and who makes key decisions.
02
Section 2
Management
Management practices in your firm.
03
Section 3
Firm outcomes
Purpose and aspiration, performance, growth plans and financing.
04
Section 4
Social
The firm’s ties to its community and networks.
Practical notes
- Takes about 15–20 minutes
- Please complete it in one sitting
- Please take it only once
- Works on desktop and mobile
- You can skip any question you prefer not to answer
What you receive
A confidential, customised Executive Peer Benchmark Report.
It compares your firm’s governance and operational practices with peer enterprises in your sector and size band across India, and is shared after the study concludes.
Confidentiality and your rights
Your responses are confidential and no firm is ever identified.
How data is handled
- Confidential and treated anonymously under GDPR, the UK Data Protection Act 2018 and the London Business School Research Lab privacy statement
- Collected under the legal basis of “public task”
- Anonymised data may be deposited in a research data archive for future academic use under open-science practices
Your choices
- Participation is voluntary
- You may skip questions
- You may withdraw, or ask for your data to be withdrawn, up until the point of analysis, with no penalty
- No risks beyond those of daily life
How results are used
- For academic purposes only
- May be published in journals, books and other academic publications
- No individual firm will be identified
- A debrief explaining the research is offered on completion
Verify this study
We know unexpected emails deserve caution.
You can confirm this study independently.
Genuine invitations
- Come only from addresses ending in @survo.tech
- The survey runs on KoboToolbox (ee.kobotoolbox.org), a secure research data platform
- We will never ask for passwords, bank details or payments
Investigators
Each investigator’s institutional email is listed under Who is running it.
FAQ
Common questions.
Why was my company invited?
Your company is part of a research sample of Indian companies drawn from public corporate registry information across regions, sectors and size bands.
Who should answer?
The promoter, a director or a senior executive who knows the company’s governance and management.
Is my information confidential?
Yes. Responses are analysed anonymously and no firm is named in any publication.
How long does it take?
About 15–20 minutes, in one sitting.
Can someone else at my company complete it?
Yes, a senior colleague with good knowledge of the business can complete it on the company’s behalf. Please submit only one response per company.
When will I receive the benchmark report?
After the study closes and the analysis is complete.
I don’t want further emails.
Reply “OPT OUT” to the invitation, use the opt-out link at the bottom of the email, or write to participate@survo.tech, and we will remove you promptly.
Ready to take part?
The survey opens in a new tab on KoboToolbox.
- Participant support
- participate@survo.tech
- Fieldwork contact
- Bishnu Datta Behuria, Morsel Research and Development · bishnu@morselindia.org
- Ethics concerns
- ethics@london.edu
- Technical help with the survey
- jrao@london.edu